Philips lighting is playing a part in My Green World, the Dutch pavilion at the Floriade World Horticultural Expo. The Horticultural Expo, staged once every 10 years, showcases the world's best flowers, plants, trees, fruits and vegetables. The Dutch pavilion takes visitors on an inspiring journey of discovery through new developments and innovations. My Green World has facts and fun for everyone. The fifteen-meter-high pavilion forms a landmark in the Education & Innovation part of the Floriade. Inside the pavilion, in My Green Lab, there is, amongst other things, a five-meter-high structure on display. It is made up of an 8-layer cultivation system in which each layer is fitted with GreenPower LEDs from Philips, under which fresh basil is being grown. Apart from the LED lighting, the structure is in complete darkness, so the plants are grown without any daylight whatsoever.
The LEDs provide the light the plants need to grow. Red, blue and far red LEDs have been used here. Far red is barely visible to the human eye, but plants use this color light to help them grow. LED lighting represents a green and sustainable alternative to traditional cultivation in a greenhouse. LED lighting enables growers to accurately control plant growth, making it possible to produce fresh herbs and vegetables all year round at any given location in the world. Furthermore, in the future it will enable us to save energy, water and space.
My Green Lab is a futuristic and experimental part of My Green World. Here visitors can find out more about the huge challenges we are facing in terms of energy supply, water conservation and food production. Visitors can learn about promising developments in their early stages. My Green Lab offers an insight into the wondrous world of algae cultivation, photosynthesis and cultivation without light. Dutch research and initiatives are producing encouraging results. Dutch scientists and technology companies are leading the way when it comes to finding solutions for current issues. The Netherlands government is helping to promote these developments, and potential winners are on show in My Green Lab.
The Netherlands government wants to present a number of applications for innovations at the Floriade. The government aims to promote innovation not by issuing regulations and subsidies, but by giving Dutch companies the scope they need to be enterprising, to invest, to innovate and to export. The various parties each have their own role and responsibilities. By joining forces and coordinating more closely the efforts of the parties concerned we are able to boost the competitive strength of the Netherlands. During their visit to the pavilion, visitors will have an opportunity to discover and experience this. The pavilion represents a 'seed', a model for growth which includes all the necessary ingredients for growth and innovation.